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Mobile voter: a profile

15 March


The option to choose an alternative polling station has been most popular with female voters

The service ‘Choose a Polling Station for Presidential Elections’ was available on the Unified Public Services Portal (EPGU) between 31 January and 12 March 2018, offering Russian citizens, for the first time, an opportunity to file an e-application and be included in the voters register at their current physical location. According to the Telecom Ministry, the portal was used in this period for filing a total of 1.64 million applications.
Rostelecom, together with lead system integrator RTLabs, has used EPGU data to build up a profile of the ‘mobile voter’.
Figures show that women used the alternative polling station service more often than men (57.7% against 42.3%). A typical mobile voter is aged 25-34 (more than 39% of all applicants), less often 35-44 (21%) and 18-24 (over 15%).
The service was requested most frequently by users of Yandex, Google, Mail.ru search engines and of social media VKontakte, Facebook and Odnoklassniki.
Most users seeking the service chose to follow the links they saw on webpages (over 38%). More than 21% used search engines to find information about it, whereas 13% were prompted by e-mail notifications they received.
‘The fact that the service was in such demand is an indication of a high level of user interest and of a totally new approach to the way public services are offered,’ said Mikhail Bondarenko, Director for E-Government, Rostelecom.
Applications were filed by Russian citizens living within Russia and beyond (including Belarus, Kazakhstan, Germany, Ukraine, etc.). More than 32% of all applications were filed from Moscow and the Moscow region; about 12% from St Petersburg and the St Petersburg region. The Krasnodar Territory, the regions of Samara, Sverdlovsk, Nizhny Novgorod, Novosibirsk and Chelyabinsk and the Republic of Tatarstan were on the list of most active areas.
For the convenience of users, Sberbank Online’s information systems were integrated with the Unified Identification and Authentication System (ESIA) so that customers could confirm their EPGU accounts online and choose an alternative polling station for elections on 18 March.  
Technical and organizational regulations for filing and processing voter applications were developed by the Central Electoral Commission’s Federal Informatisation Centre that supports the use, operation and development of Elections, a State Automated System. Technological implementation was the responsibility of Rostelecom, together with lead system integrator RTLabs.