Public Services mobile app receives Tagline Award
Tagline Awards are given for the best projects in digital communications
Presented by a joint team of the Russian Telecom Ministry and RTLabs, the Public Services mobile app project came second in Tagline Awards’ Mobile nomination, category Best Public App. An international jury of professionals in advertising and digital communications from 13 countries selected the winners out of more than 1,000 applicants.
The Public Services mobile app was launched into commercial operation in 2012 at the request of the Russian Telecom Ministry working on the Federal E-Government Infrastructure project.
In September 2017 it was used by over 3.7 million users primarily to request statements of their personal accounts with the Russian Pension Fund, to learn their TIN, apply for a driving licence or register a motor vehicle. The app’s current version has been user rated at 4.5 out of 5.
In October 2017 the app was updated for mobile devices run on iOS and Android, and its landing page, newsfeed and services directory changed.
Tagline Awards are given annually for the best innovative and high-quality projects that showcase a superior level of Russian and Russian-speaking productions, agencies and in-house teams. The jury reviews the majority of digital segments, such as advertising, social media, performance campaigns, creative, activation, websites, mobile apps, intranets, AR / VR / DooH / IoT projects and individual expertise.